![]() Google Ngram Mentions of "download" surge in 1980 then start falling in the 2010s with the rise of the cloud What is Google Ngram? It also restricts visibility to only the US, UK, and Canada.ģ. ![]() The set of keywords you can look up are pretty limited, unlike Google Trends which lets you look up any keyword with sufficient volume.Interest in the keto diet, for example, spikes every January as consumers look to set health-focused New Year's resolutions – but if you can only see the past 12 months, you wouldn't know this natural behavior that happens every year. It's limited to the past 12 months, which makes it hard to decipher between seasonal movements and real surges in interest. ![]() Trends also sometimes start taking off on one channel before they surge on others. Some topics trend much more on certain channels.
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